Jenny Craig’s New Strategy?

Interesting post at TMZ of all places, about Queen Latifah’s endorsement of the Jenny Craig diet (which, if you recall I had issues with). You can follow that link to see some before and after shots of Queen Latifah, but this is the entirety of the post:
We’re hearing there’s a new strategy in Jenny [...]

Elastic Wai…t A Second What The Hell?

Originally uploaded by mo pie
I have been reading Elastic Waist daily since it launched; especially since my friends (including BFD contributor Weetabix) write for the site. I have been on their “daily special” show and have even written a guest post or two for them. However, the fact remains [...]

“Fat People Smell Bad,” Says Subway

Quiconque e-mailed me to alert me to a Subway commercial, which she blogged about, that implies that people who eat fast food get automatically fat and that, among other things, this means they smell bad. I know, I almost can’t believe it either. (As soon as I or anyone else finds the video, I’ll add [...]

Dieting Makes You Pretty

Kristin e-mailed to alert us about a new ad campaign for NutriSystem, which directs to the URL nutrisystem.com/ pretty. This takes you to the main NutriSystem page, reinforcing the ad’s message that NutriSystem will make you “pretty,” i.e., thin. Kristin e-mailed NutriSystem to protest:
I saw your commercial that advertised your web address as [...]

The Starbucks “Chubby Mermaid”

mermaid logo Originally uploaded by mo pie
If you’re a regular Starbucks-goer, you may have noticed the switch to retro brown cups, with a return to the old Starbucks logo. (For reference, here is the more familiar green logo.)
As with every development at the [...]

Come And Get Your Love

The first thing Esteban said when watching the new Alltel commercial was “The chubby guy is missing!” I almost never pay attention to commercials (unless they contain A)badgers B) childish references to flatulence or C) songs that I love), but he was right. The chubby guy was missing and in his place, a new svelte [...]

Big Fat Ad

big fat ad Originally uploaded by mo pie
I saw this poster in San Francisco over the weekend, put up by some public health initiative, I believe. Of course I thought of you, and snapped this picture!
The first dotted line says “STARTED GOING FOR WALKS DURING LUNCH [...]

Queen Latifah’s Jenny Craig Commercial

At the gym yesterday, I saw that the Queen Latifah commercial for Jenny Craig is out—so I figured I should follow up on my original post about the issue. There was no sound, though, so I couldn’t hear it. So I just did a quick search and came up with an interview that [...]

How To Look Good Naked

This show premieres tonight, and I am told it’s a British show coming to America. Based on the comments (by the way, [sic]), it seems like a very body positive show.
I have always admire Carson sense of humor and love for life. Imagine my surprise that he is doing what he did for the [...]

Weight Loss… Cosmetics?

If there’s one universal problem plaguing women today, it’s that we all feel terribly guilty about one thing. That thing, of course, is our lip gloss. Can I get an amen?
In a list of hypothetical resolutions posted at Sephora, one is (big surprise) “I Will Lose Weight.” The tie-in product to this resolution [...]

Starbucks = Skinny?

I’ve heard nonfat espresso drinks called “skinny” and “trim” at other chains, and I guess Starbucks is jumping on the bandwagon. Their new lingo—the word “skinny”— saves you from having to say “nonfat sugar free.” So if I wanted a nonfat sugar free gingerbread latte (which, yum) I could just call it a [...]

Fat Food?

This weekend, a car full of us drove to Los Angeles and back. On the return trip, we stopped at In-N-Out Burger, which sparked a conversation about fast food chains. We agreed that while the ubiquitous McDonald’s is not that tempting, In-N-Out is another story. We were happy the only one in town is [...]

Et Tu, Latifah?

When I got to work this morning, I had alerts in my mailbox from Shawn and Erin, who wanted to make sure I found out that… I can barely bring myself to type it… Queen Latifah is going to start shilling for Jenny Craig in the new year.
“We are thrilled to have Queen Latifah support [...]

Ugh-vertising

Reader Chelsea alerts us to this horrifying commerical from the “anti-gym” guy we talked about before. Remember him? The impotent one? I know, I know. “We’re just giving him more attention!” But it’s not like anyone who reads this site will be dumb enough to join his gym, right? Feministing describes the commercial in detail:
The [...]

Is Rachael Ray Evil?

Okay, we know you guys think so. (And you think she’s both evil and fat.) And according to friend of the blog Ken Wheaton, Anthony Bourdain called her evil publicly. Why? Because of her Dunkin’ Donuts endorsement:
Bourdain told Outside magazine, “I’m not a very ethical guy. I don’t have a lot of principles. But [...]

Sex (With Curvy Chicks) Sells

jennifer hudson ad Originally uploaded by mo pie
I saw this ad in this week’s Entertainment Weekly; it’s the first Jennifer Hudson for Avon ad that I’ve seen so far. And I was quite struck by the “sex sells” marketing. Not only is it an [...]

Subway Vs. McDonalds

Even though Subway is associated with The Biggest Loser and that guy with the fat pants, their food does not always have fewer calories. When asked how many calories their meal contained, Subway eaters (vs. McDonalds eaters) consistently underestimated. This article is about that psychology.
46 college students were given coupons for either a McDonald’s [...]

It’s Hard To Type This While Eating A Turkey Leg

turkey leg Originally uploaded by mo pie
I was looking to post something happy today, but I haven’t run across any great music videos or fat positive things today. (Tipsters, I need you.)
Instead, I ran across a new series of ads from Brazil (yes, that [...]

Take It Easy

Speaking of advertising, have you seen the new Reebok “Run Easy” campaign? The message of the ads is that you don’t have to run like a competitive athlete; you can just “run easy.” In Reeboks, presumably.
Those ads are plastered all over the Embarcadero station here in San Francisco and I notice them especially because [...]

Unheard Of

I should rename this blog “Kate Winslet Is Awesome” because I never miss an opportunity to point out that she is awesome. The latest is that she has refused to be airbrushed in her new ads for Lancôme.
[She] only accepted the modelling gig if the company promised not to airbrush her for the poster campaign. [...]