This ad was posted on Wedinator with the caption, “Hey Look, It’s The Worst Ad Ever.” Of course, in their writeup, they kind of undermine that headline a little by missing the point:
Seriously, it’s one thing to encourage your overweight friend or relative to lose a little weight for general health reasons. But to imply that a woman needs to lose weight for just one freaking day?
Our tipster Heather let us know that the comments had some pretty good responses, though—at least before it all totally goes to hell—and also a lot of back and forth with concern trolls and regular troll trolls, so be forewarned if you decide to visit. But here’s a selection:
Don’t even “encourage your overweight friend or relative to lose a little weight for general health reasons” unless you know for a FACT that that’s a concept that’s totally new to her (or him). Most fat people have heard it many times, and many have been publicly insulted by total strangers.
I’m interested in who this ad is targeting… Brides only seems a bit wrong to me. It’s not that I don’t see the humor; I just think there are better ways to convey the joke without isolating brides as the people who need to lose weight…
The guys don’t realize that (no matter whether you’re large, normal, or tiny) the minute, say, facebook realizes you’re engaged you start getting “bridal weight loss” ads targeted to you. It’s annoying as f*ck!
Responding to someone calling her “a big fat fatty” because she criticized the ad:
Not that it’s any of your business, but I have never had weight issues and have been “skinny as a beanpole” (?!) according to my Grandma for my entire life. I think that’s part of why I hate this ad: I hate seeing so many products targeting women who are overweight and making them feel bad about themselves. I especially hate when they target brides because it’s 100% gimmicky. Plus, many women who aren’t overweight feel fat because of advertising. It’s sad.
But anyway, you sound like a helluva guy. A real ace. Keep it up!
Obviously, it isn’t just the ad, but the product itself that’s an issue here. Back in my dieting days I too tried SlimFast, and then felt like a loser because—for some strange reason—one can of chocolate-flavored chemicals actually did not satisfy my hunger. Possibly because I am a human person with a stomach.
Miraculously, I managed to get married anyway! Who would have thought!?
Posted by mo pie