Women drink Diet Coke and Diet Pepsi; men drink Coke Zero and Pepsi Max, aka the diet sodas without the word “diet” in the name. Since diets are for girls!
Feminist blogs such as The Gender Bender Blog and I Blame the Patriarchy both talk about the dieting-is-for-girls sexism inherent in these ads, but I wonder about it from the size acceptance perspective as well. If we don’t like the word “diet” in the first place, but still enjoy low- or no-calorie cola, would we be more likely to drink the man-branded sodas like Coke Zero and Pepsi Max?
The only times I really drink soda are if I’m at the movies or eating a Subway sandwich, and in both cases my preference is Diet Coke with a splash of Cherry Coke or unsweetened iced tea with lemon. But of course, most places don’t have Pepsi Max or Coke Zero on tap anyway. Do you drink cola, diet or otherwise? Which one is your favorite? Is it based on taste, gender, flavor, availability…or something else?
Posted by mo pie