What is this, you ask? Well, it’s a concept for a vending machine selling diet soda–in this case, Coca-Cola Light, which is the European name for Diet Coke.
The vending machine doubles as a funhouse-style mirror that makes you look thinner. As the creative brief says:
Because of the rounded form of the vender the mirror changes the viewers perception and will see a thinner version of him- or herself. [sic]
Because no matter what your size and shape is, if there’s one thing we know, you’re not thin enough!
(Thanks to Rebby-Q for the link!)
Posted by mo pie