BFD reader Kellie alerted us to a series of ads from Bacardi, which suggests that the perfect accessory for summer is an “ugly girlfriend.” As Kellie pointed out, “ugly” seems to be synonymous with plus-sized; of five girls pictured, three are plus-sized. AgencySpy talked about the text of the ads:
The descriptions of each girlfriend can be pretty harsh, perhaps the handiwork of a somewhat sadistic copywriter. A beach stroll with “Sally” for example, reads: “Upgrade your trips to the beach with Sally-97 kilograms of femininity, strength and double chins. No tires can disguise the lumpy rolls decorating that body.”
And the ads also feature “Lucy,” described as “a freckled pile of cellulite” whose “rubbing thighs…and drooping breasts will turn any trip to the mall into an unforgettable experience.” Yep, that certainly is ugly, alright.
(The ads have since been removed. Too late, Bacardi! From now on, I am making my mojitos with… pretty much anything else.)
Posted by mo pie