In 1998, the Body Shop ran the Ruby campaign, featuring a size 22ish Barbie au naturale, reclining on a chaise. It was the campaign that woke up my little size acceptance brain, just the audacity of the Mattel icon looking, well, a lot like me (disclaimer: unlike Ruby, I do have nipples) and then the outrage that the campaign had to be pulled because it was upsetting too many people.
Uh, they know Beth Ditto is a fat girl, right? And they’re trying to sell clothing to fat girls? I had almost allowed myself to believe that we’ve come so far since 1997 when Ruby was pulled out of the mall for supposedly frightening children on their way to Build-A-Bear, but then Beth Ditto’s supposed dolly doppelganger has all of her thigh dimples lipo’d away. So close and yet, so far.
Posted by Weetabix