I was entertained and sort of fascinated by Mike’s post about the new Big Mac Snack Wrap, currently being tested in Canada, the home of the Maple Leafs, half of Niagara Falls, and Robin Sparkles. The sad, sad, Big Mac Snack Wrap. It is apparently half a hamburger patty with some sauce, pickles, and lettuce, stuck in a tortilla. You should go look at the pictures; it’s truly sad. Mike writes:
I appreciate the initiative taken by McDonaldâ€™s here, to attempt to pare down one of their most traditionally godawful offerings â€” one so synonymous with junk food that it remains the benchmark against which all other junk food is compared â€” into a reasonably-portioned snack. But truly, to extend this idea into reality requires so much dream logic that I am stunned it actually happened. It would require long-standing business people to agree to the following statements:
* People will enjoy Big Macs when they are 1/5th the size but 1/2 the price.
* Big Macs are just as delicious and addictive when they offer only a fraction of the beef and no cheese to speak of.
* Tortillas are an acceptable substitute, flavorfully and texturally, for three hamburger buns.
* Sticking 1/2 of a Big Mac patty into a tortilla with a bit of cheese and some special sauce will trick people into thinking they got value for $1.89
* Canadians are perfect to test this kind of crap on.
Of those statements, only a single one is true â€” and thatâ€™s not nearly enough.
I have been known to try tricks like this to satisfy my occasional cravings for fast food. (I am going to add a “Diet Talk Warning” here just in case this triggers anyone, even though I am not “dieting” in any of these scenarios.) I buy Happy Meals instead of large-sized meals, or get a Big Mac (no cheese, because I hate cheeseburgers) and toss out one of the pieces of bread or one of the patties in the middle. I regularly get Subway tuna subs with half the amount of tuna. I completely relate to satisfying my cravings and hunger with smaller portions. But this tortilla thing looks gross. I would never skimp on the sesame-seed bun! That’s just madness.
Posted by mo pie