Originally uploaded by mo pie
If your favorite little girl is on the plump side, dress her in Chubbettes and see her blossom into a lovely lass—as happy and self-assured as her slimmer schoolmates. Chubbettes are created for the chubby-size young figure—a perfect combination of fit, comfort and slenderizing design.
You can see another ad in this same vein here, with the headline “She can have a tummy and still look yummy!”
Both these ads offer a free booklet called “Pounds and Personality”:
Free! “Pounds and Personality”—a booklet for parents of a chubby girl (understanding her problems, talent development, shyness, tactless remarks, the “game” of dieting, etc.) Written by Dr. Gladys Andrews of New York University’s School of Education.
Of course the whole idea of being a “chubbette” is mortifying, but at least the ad seems supportive. The goal here is for the girl to feel “as happy and self-assured as her slimmer schoolmates.” Of course, this is being done via “slimming” clothing and god only knows what’s in that booklet. Man, if I could only get my hands on that booklet!
Posted by mo pie