The name of this product, the “pink patch,” sounds so innocuous, doesn’t it? It’s a nicotine-patch-like patch (okay that was some awkward construction) that is being marketed to teenage girls as a weight loss tool. (And it’s for girls, so it’s pink of course.)
The takedown of the Pink Patch at Fitness Fixation is just so perfect that I will quote it at length and not even attempt to say it any better:
“I spent most of high school being teased for my weight. The popular girls seemed to have everything: the gorgeous bodies, the cutest boys. I was not going to feel that way in college too! The summer before I left, I tried the Pink Patch. I lost 15 lbs! It changed my life completely. Now I’m in my sophomore year and I’M the popular girl. Thank you Pink Patch!”
The pink patch won’t just make you thinner—you get popularity and happiness too. It changes your life. No exploitative advertising there, of course. No selling sad dreams to the lonely teenagers, the insecure girls who feel ugly and are told they are ugly and assume they have only themselves to blame, themselves and their flawed, imperfectly-sized bodies. It’s not like adolescence is a vulnerable time and all… Why this is just spot-on for our girls…
Now, any lack of evidence supporting the effectiveness of the patch shouldn’t stop the manufacturers from advertising on Facebook and other youth-trafficked sites of course, using pictures of very young women. They gotta target those young girls, because how else are you going to get rich on the backs of our anxious daughters? In fact, they’ll keep sending you pink patches if you don’t cancel your subscription, so they have a built-in way to make money off kids who fail to read the fine print or who aren’t perhaps especially savvy consumers (you know, the kind who might fall for a diet scam in the first place.) And it’s so cute, the pink patch, the little rosy crap sticker that magically melts that offending weight away. Hey girls, soon all your friends will be using it!
Needless to say, this exploitative product has not been tested by the FDA or proven to have any effect on weight loss whatsoever. It’s just a placebo preying on the insecurities of young women. Gross.
Thanks to Mary for the link!
Posted by mo pie