Interesting post at TMZ of all places, about Queen Latifah’s endorsement of the Jenny Craig diet (which, if you recall I had issues with). You can follow that link to see some before and after shots of Queen Latifah, but this is the entirety of the post:
We’re hearing there’s a new strategy in Jenny Land – Zero Embarrassment. After Kirstie Alley lost a ton of weight for the commercial, gained it back and then some, it looked as if Jenny’s plan just didn’t work long term.
So the new plan…get someone who can look good by losing a relatively small amount of weight — In Queen’s case, 20 lbs. She looks really good, if not svelte, but if she gains it back it’s not going to look like Jenny Craig was a failure.
First of all, I hadn’t heard that Kirstie Alley had gained back the weight. She says she hasn’t; the National Enquirer posted photos that purported to be recent, showing that she has. The commenters at that link are sympathetic to Kirstie, if it’s true.
I did a diet plan similiar to JC and once you stop eating THEIR food — it is nearly imposible to stay thin. I quickly gained back that weight AND some. Very frustrating.
The second part of the TMZ article that’s interesting is the strategy behind it. If Queen Latifah loses a small amount of weight in the short term, no matter what happens in the long term the perception is that of success, whereas if Kirstie regains a large amount of weight, the perception is failure. I’m not sure if that’s true, but it’s certainly an intriguing idea from an advertising standpoint. What do you think?
Posted by mo pie