I’m seeing some pyrotechnics in there as well.

This is the kind of company where, if they’re successful, you actually find yourself hoping that they IPO so you can read their financials and see how they really make their money. How valuable do you think having a list of people who perceive themselves to be frugal (not wanting to “waste” a purchase of jeans) while at the same time being willing to pay a substantial amount of money for jean insurance? That kind of data would be very valuable to a marketing company.

[[ quick aside - expensive mail order nose hair trimmers were actually designed to provide exactly this information: a list of people willing to buy custom one-use gadgets where a simple alternative works, but too embarrassed to buy them for a lot less money at a drugstore. ]]

Anyway, you have a company like this that accepts cash for the option to sell your jeans for 30% of retail then buy new ones. That’s the only “fact” here, everything else is marketing. What if there’s another marketing website for the same core company aimed at people who want to insure against changing fashions, not sizes? And yet another aiming at people concerned about damage (“Below the deductible of your regular insurance policy, but still a surprise expense you just don’t need!”)? Remember, marketing websites are very, very cheap.

For that matter, what if this was owned by one of the denim manufacturers? At that point its effectively a 70% off coupon that you have to provide a bunch of personal data to redeem… with the added bonus that most people will provide the data and the 30% without ever buying the product. Seems like a good deal for them to me!

I’m pretty sure musical Stephen King is a better idea than jean insurance. Though I’m inclined to think musical Stephen King is the greatest! idea! ever!.

How is it that “Carrie” flopped but “Legally Blond” is still going strong? American tourists have no capacity for ironic camp!

I would put money down that this is a company that only sells jeans up to a size 14 or something, so they’re encouraging weight loss to people who are already relatively small.

Like spiderbite, I find that most women’s jeans are too big in some places and too small in others. I am very curvy, and yet men’s jeans fit me better than women’s. There’s got to be something wrong there.