I admit; I really want a Wii. And I think the idea of the Wii Fit is awesome; one of the advantages of having a Wii is that it keeps you moving around while you’re playing games. So then why do I find this article vaguely sexist and irritating? Because the Wii Fit is being aimed at “women and moms”? Because it polices your body weight? Because I used to work for the ad agency that’s marketing these things? Why am I annoyed! Help me out here!
WSJ: Given the obesity epidemic in the United States, is it a disservice to promote Wii Fit as a fitness helper? Shouldn’t we be telling kids to get away from the TV and go out and run around the block?
Dunaway: It’s a tool in helping to increase your awareness and to increase conversations that people are having in the family about their health. It’s part of a healthy lifestyle; it’s not saying people should do Wii Fit instead of going out and taking a jog.
My husband just came by and looked at the title of this and said of the Wii Fit, “All you do is stand on a frickin’ board.” Maybe it’s not so exciting after all! I still want to play Wii Bowling, though. And if the Wii Fit turns out to be fun, then… who knows?
Posted by mo pie