If you’re a regular Starbucks-goer, you may have noticed the switch to retro brown cups, with a return to the old Starbucks logo. (For reference, here is the more familiar green logo.)
What did shock me is the chubby mermaid on the cups.
I guess I am so “affected” by beauty in the media/fashon mags, I live in Dallas, that I was stunned [as] to how unattractive she is.
Really? “Stunned” by her unattractiveness? I thought this was an isolated comment until I went into my Starbucks in the morning and chatting with the barista, said I liked the new cups. (Not because of the mermaid or anything, in particular, I just like the brown color scheme.) She said, “Really? I don’t like them.” Immediately the other barista said, “Oh, because of the chubby mermaid?” That’s twice! Twice she’s been called “the chubby mermaid”! Barista number one said, “Not necessarily… it’s just that the logo looks kind of weird. The way she’s holding her tail… like, what’s going on there? It seems inappropriate.”
So what do you think of the new, albeit temporary, logo? Is she chubby, unattractive, inappropriate, or just plain not iconic enough now that she isn’t green? Inquiring minds want to know.
Posted by mo pie