At the gym yesterday, I saw that the Queen Latifah commercial for Jenny Craig is out—so I figured I should follow up on my original post about the issue. There was no sound, though, so I couldn’t hear it. So I just did a quick search and came up with an interview that is mostly about the Jenny Craig decision, and shows the commercial.
I like a number of things that Queen Latifah says in this interview—that she is “really content with” her body image, that she’s happy with herself at any weight, and that the weight loss for her is absolutely not an image thing.
I was also happy that she shot down the ridiculous interview question that seemed born straight from the fat stereotype handbook—something like, “is exercise your biggest problem, or is it not reaching for the macaroni and cheese?” (Her answer was that she is very healthy and exercise is not a problem for her, but that her big challenge is portion control.)
However, I don’t like the commercial. According to the interview, the concept is “just lose 5-10% of your body weight to improve your health and lower your risk of diabetes.” But the commercial is more a generic, “You go girl!” weight loss commercial, and I don’t buy that Jenny Craig is doing anything other than selling a diet that is way too expensive ($61 per pound, if you recall) and doesn’t work in the long run.
Posted by mo pie