Ugh-vertising
Reader Chelsea alerts us to this horrifying commerical from the “anti-gym” guy we talked about before. Remember him? The impotent one? I know, I know. “We’re just giving him more attention!” But it’s not like anyone who reads this site will be dumb enough to join his gym, right? Feministing describes the commercial in detail:
The commercial starts with a woman sitting on her couch watching television. The TV shows a news report of a not-model-skinny woman about to kill herself by jumping off a bridge. A young woman in the news report screams, “Oh my god! She’s going to start a tidal wave!”
It cuts back to the woman on the couch who hears her husband come home. (“Honey, I’m home!”) But as the woman runs up to her hubby, a skinny porntastic looking woman pushes her aside, takes her man and starts making out with him. They leave together, and the dog follows.
Enter Karolchyk, who busts through the woman’s refrigerator, wearing a shirt that says “No Chubbies,” screaming: “Look at you! Moo! Moo! You’re never going to have a hubby if you’re a chubby! So forsake the cake!” (He pushes the woman on the couch, crying.) As the scene fades to the gym info, Karolchyk says, “Pathetic! No chubbies!”
That is so ugly and nauseating. I mean I still hate Fred Phelps more than this guy, but it’s close.
Posted by mo pie
Filed under: Advertising, Exercise, Fatism, Feminism, Video
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Who created this spot? Does this guy have an agency? Who in their right mind would say, “Oh, I need to go to that gym” after watching that commercial? Idiots… the whole lot of them.
After reading this entry, I had to go watch it on youtube, and it’s actually worse than I thought it would be.
Anyway, this guy really can’t talk to anyone about being marriage material. He’s a big ugly bald guy, and a bully to boot. His face is scary and he looks like he beats up women. Oh wait, he just did.
(Wifebeatermuch?)
This guy wins the ‘Depraved Idiot’ award.
Nevermind who created it… who’s the fucking genius that decided to AIR the damned thing?
I can hear the bags upon bags of hate mail hitting the ad exec’s desk as I type…
Oh gosh, that commercial had me laughing so hard! Thank you for giving me my biggest laugh of the week.
I think it’s station manager and owner who should get the hate mail for airing the spot. I hopped around several links and from the gym website page it looks like FOX aired the spot… what a surprise!
What I want to know is, who is the woman who agreed to be in such a horrifying commercial? It’s sad that she allowed the asshole to insult her and then air it on television.
Seriously, this was totally crazy and awful. I don’t understand how you think this would bring more business into the gym. I agree Allyson, why would you agree to participate.
I’m pretty much speechless about that one (and not at all surprised to see it aired on a Fox network but I digress).
Poking around the website I found this gem:
“And since none of us are perfect angels, Anti-Gym is the only organization in history that does not discourage alcohol and marijuana use as part of a healthy lifestyle.”
But if you smoke pot, you get the munchies and become a chubby! Ah, so THAT’S how they keep their customers!
As a plus sized woman, WHY would you agree to be in a commercial like that?
I guess no cops workout at this joint, huh? Cause being from Canada and all, I have a real problem with the US’ zero tolerance policy interfering with my exercise. I mean, if I can’t smoke pot, I just don’t want to go to the gym, ya know?
Well, that’ll teach me to start the day in a good mood. This creature needs to be locked up, and kept away from rational, innocent people.
Oh, and Random Visitor is a plant from the gym.
Some things make me want to change my moniker from “whyme” to “why, god, why?!”
I suppose this is considered to be amusing.
Because nothing brings the funny like good old abuse of women.
I did a little nosing around online and discovered that this guy also has his own menu items at a couple of Denver restaurants: http://denver.yourhub.com/CastleRock/Stories/Health-Fitness/Weight-Loss/Story~132300.aspx
This depresses me, because it shows that some people are buying into, and supporting, this asshole’s concept and approach. Sigh. Although it does give people who live in the area someone else to boycott — because clearly the anti-gym guy doesn’t care, but I’m guessing that most chefs/restauranteurs don’t want to have all of their “chubby” patrons walk away, eh?
Obviously the guy is taking it over the top to get the extra exposure, and I did note a little lead in on one of my Google searches that indicated that some radio station had stopped airing his spots because they found them too offensive.
I’m actually dying to go into the gym wanting to get thin just to see how they approach it. 400 lb lady walks in and says “Get me skinny!”
I figure there’s a few ways this could go but I wonder if the man would see the $$$$ he could make with a long term project like me and be a little nicer. Or not. He might be a total ass.
Anyway, I watched the whole commercial and it was just appalling, cheesy, and really awful. I mean, really.. just terrible. I would never agree to be in a commercial like that, and I can’t believe anyone else would. He probably gave some poor woman free gym membership or something, if he got someone who hated themselves enough to be in that commercial.
A number of people are at fault here. Yes, the ad agency is obligated to produce spots to the client’s taste BUT agencies have been known to refuse client demands deemed to be over the top. So, that’s ONE: the ad agency.
TWO: The media buyer, who surely saw the spot before buying the air time.
THREE: The ad staff at the TV station for viewing this egregious piece of garbage but still selling the sponsor the time & agreeing to air it.
I won’t even go for FOUR, the sub-human yahoo who commissioned the ad in the first place, and may well have created it himself.
Not only is this wretched excuse for a man physically repulsive, but morally bankrupt & lacking the intelligence of cabbage. My wish for him is a transformation a la “Watermelon Man”: that he awake tomorrow as a morbidly obese behemoth, surrounded by hordes of fat-phobes grabbing for his wallet.
There’s another commercial by this guy that I’ve seen a lot. I think it’s even worse.
Two girls in an apartment; the skinny one asks why the “fat girl” has so much beer. Her response is “It’s the only way I can get a guy to come over! And if he doesn’t stay the night then I need a beer!” The “hot” girl says “Are you serious?” (in one of the worst commercial actings I’ve ever seen)
Then Jerkwad appears in the room screaming “Need a beer or can to get a man? Oh now I see why! A chubby eating a pie! That’s why you’ll never get a guy!” And he slams the cream pie into her face.
I hate that guy.
HOLY CRAP. I refuse to watch the ads, but the descriptions are absolutely flabbergasting.
Apart from how offensive they are (and the word “offensive” doesn’t really seem to cover it) it sounds like they are probably incredibly poorly made and also fairly… unhinged. I seriously fear for this guy’s sanity. Not for his sake but for that of his family, friends (nah, don’t need to worry about that one, I guess) and gym patrons.
After seeing that description, I figured I’d better wait until I was home to watch the ad.
Now I’m shaking and feeling kind of freaked–I think I just tripped some major PTSD triggers for myself.
Not Safe For Work, and not safe for victims of abuse. Especially if the abuse was weight-related.
whyme63–I am so sorry you are having to deal with the aftermath of this trash. I wonder if some kind of boycott/awareness campaign is warranted? Think of all the people who see these ads in their local market. This could potentially be very traumatic for them.
The true irony?
The owner of this *business* prizes physical perfection, but produces an advertisement that is poorly scripted, poorly lighted, poorly shot and really horribly “acted.”
If you’re all about perfection, you might want to at least try to reach for some semblance of excellence in marketing. But then why spend the money when you can get us all talking for what appears to be $500 on his Visa?
Yawn.
It is interesting to see how some slime molds behave when introduced to a suitably fertile cesspool. Being fairly nasty organisms in almost every aspect they may, none the less, be ignored as unpleasantly bothersome or annoyingly inconsequential. However, there are those species that tend to emit noxious or toxic by-products. . . .
Michael Karolchyk is EXACTLY that kind of slime mold. Opportunistic, persistent, and dangerous. Anyone who promotes suicide to those it finds simply *unattractive* and then feels it’s all in good fun to joke about it, is pretty depraved. But to do so in an effort to further ones own BUSINESS interests is morally and, quite possibly, mentally deviant. Make no mistake; this person KNOWS what he’s doing and patently Does. Not. Care. what his actions may be doing to anyone else. Sorry, make that; ‘to anyone fat’. I’m sure he would be the FIRST to make that distinction ’cause, ya know. . . Fat people just don’t matter. So much, nausea inducing fun, and I haven’t even gotten to his causticly twisted views on women, yet.
I have to wonder if there are ANY women at this guys gym and, if so, do they actually believe that a brain damaged mollusk like this specimen could have a half proton worth of respect for ANY of them? Even the ones that might be 5′- 9″, 120Lbs. / size 8 / whatever size & weight ‘beautiful’ is supposed be this week? I mean, do they even consider the possibility that the way he treats fat women might just be a reflection of how he feels about ALL women? Or maybe their deluding themselves into believing it’s all part of his ‘extreme trainer/feel-the-burn’ schtick? NO! Wait! Even better- ‘He’s just trying to help!’ Yeah, that and two more chips will get you BINGO.
Such a disgrace to the world of advertising.
I tried to figure out which ad agency/production company/talent agency the guy was using, but had no luck. Granted, I was only looking at Denver-area ad agencies, but it’s a pretty safe guess it was produced locally.
The only reason I mention this is that I think it would be useful for people to know who is willing to produce such hateful work. I wonder what their other clients would think of them if they knew…
Because the anti-gym guy might not care what anyone else thinks of him, but you can bet the ad agency, talent agency, and video production company care what the (perhaps, for argument’s sake) “chubby” CEO of their biggest client thinks of them. I’m just sayin’.
Wow that ad was just horrible on so many levels. I would love to shove my foot up his ass so badly.
I am coming back because I watched the one with the beer in the fridge and I was just.. disgusted. Seriously.
I told a few other people about this and the only thing my fiance’s dad could say “well there’s obviously a market for his services”
And that makes me even sicker.
And let’s not be sexist my dear fat sisters. If you are in a self-flagellating mood today, and you’re still not pissed off by this dickslap, go to the Anti-Gym’s blog, which is run by his partner in crime, some woman whose picture should show up in the dictionary under “clueless b*%&h.” Because she really hates fat people, and she just doesn’t understand all the venom directed at her dickslap of a boyfriend/business partner/whatever their relationship is.
Hi, been surfing the net for weight loss for idiots and found your blog reg Ugh-vertising. You relly know your stuff! I\’d like to see more posts here. Will definitely bookmark it and come back.