I saw this ad in this week’s Entertainment Weekly; it’s the first Jennifer Hudson for Avon ad that I’ve seen so far. And I was quite struck by the “sex sells” marketing. Not only is it an obviously sexy shot of J. Hud, the perfume is named “Seduction,” and the tagline on the ad is “Where desire leads.” Although Jennifer is full-figured, the execution of this ad seems no different from, say, a Britney Spears ad for her new Midnight Fantasy perfume.
In the realm of hot chicks endorsing perfume, I’ll probably stick with Kate Winslet’s Lancôme Tresor, but this is only because Kate Winslet is my girlfriend and refused to be airbrushed and I love her beyond all reason as you all well know by now. That frees Jennifer Hudson up for you! It’s a win/win! Another sexy picture for the same campaign can be seen here. If you try Imari Seduction perfume, let us know how it is!
Posted by mo pie