Consciousness-raising and snappy comebacks

Because sometimes ads are too subtle

June 18th, 2007

I had exactly two words after watching this: The fuck?


Reebok: Belly’s Gonna Get You

Posted May 02, 2007

A beer belly gives a guy a mad chase down city streets.

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Posted by Weetabix

Filed under: Advertising, Fatism, Media

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7 Responses to Because sometimes ads are too subtle

  1. Cat, on June 18th, 2007 at 2:01 pm Said:

    hehehe. It’s actually pretty funny. A smidge disturbing, but funny nonetheless.
    The question that comes to mind — how did they get my belly to chase that guy? I really didn’t think it moved that swiftly. :-)

    Reply
  2. Dancinghawk, on June 18th, 2007 at 2:47 pm Said:

    Okay, looking at it context, it’s rather insulting . . . but I think it’s pretty funny, too. Of course, I’m easily amused by the absurd, whether it’s insulting or not.

    Reply
  3. Nancy Lebovitz, on June 18th, 2007 at 4:46 pm Said:

    That really is funny, and I’ve seen enough horror movies to just know that the beer belly is going to rise up out of the river and start chasing him again.

    Objectively, it’s a lot like a cartoon version of having an eating/exercise disorder, but even that can’t keep it from being funny.

    Reply
  4. Ari, on June 18th, 2007 at 6:25 pm Said:

    It’s like “Attack of the Killer Tomatoes” only with a belly instead of a tomato.

    Reply
  5. Kim, on June 18th, 2007 at 7:43 pm Said:

    Is it…wrong, that I wouldn’t mind having that song on my cardio playlist? Just a quick little high-intensity interval there?

    Cat, I *know* MY belly doesn’t go that fast, unless of course it had a motorcycle with sidecar to rip around in. Heh.

    Reply
  6. littlem, on June 18th, 2007 at 8:15 pm Said:

    Mmmm hmmm. Here’s to chasing the next target market.

    Reply
  7. Miss Rachel, on June 19th, 2007 at 6:03 am Said:

    I think Reebok stole this concept from Woody Allen’s What You’ve Always Wanted to Know about Sex (but were Afraid to Ask) which had a giant breast running amok. I understand how people find this ad funny in and of itself and on this blog, but otherwise, it is really offensive. Imagine people sitting around watching TV together, and how embarrassed the fat one(s) among them would be…

    Reply

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