To continue our conversation about banning junk food advertising… why didn’t anyone mention that the UK already does it? Apparently–and I know this is going to come as a huge shock–when the government starts regulating things, it can get slightly ridiculous.
The broadcasting side of Ofcom has tried to regulate food advertising to children and has relied on a formulistic approach to defining “junk food”. As a result, cheese advertising is forbidden during children’s programming, but Diet Coke is OK. The formula assumes 100g (3.5 oz.) servings of any product or condiment and as a result ketchup and Marmite (UK’s answer to peanut butter) can’t be advertised since 100g of each is is not healthy, even though the usual serving is less.
I am here to tell you, Humboldt Fog is not junk food, my friends. It’s just not. So, just for the sake of argument, if you’re banning junk food advertising to kids, what would your law be?
Posted by mo pie