Anti-obesity ads from the Department of Health and Human Services are featuring Shrek and friends in their ads. Shrek is wildly popular with kids, of course, but is this really the wisest choice in the world, when Shrek endorses such a wide array of unhealthy foods?
The deal is full of food products like: Snickers, Frosted Flakes, Cheez-Its, Sierra Mist and M&M’s. On top of that, there’s a promotional tie-in with McDonald’s. So, unless these commercials urge kids to only eat these products once in a blue moon, it’s definitely a mixed message. Susan Linn, of the Campaign for a Commercial-Free Childhood asks: “Why would children follow Shrek’s advice about healthy living and ignore his entreaties to eat Happy Meals and Pop-Tarts?”
The more I read about advertising geared to kids, the more angry I get. If people are serious about curbing childhood obesity, maybe an obese ogre isn’t the best way to get your message across. Of course, nothing against Shrek. In the first movie, the message about inner beauty was a good one.
Posted by mo pie